Marketing Strategy of Walmart вЂ“ Brand equity

It is also 16th globally in the terms of the supply chain. Walmart US has 139 distribution locations that ship approximately 79% of its merchandise. This shows that Walmart is the biggest US retailer and one of the most important retailers worldwide. Wholesale stores range from 35,000 to 70,000 square feet. Convenience stores can be up to 2400 sq ft. Its retail units are physical stores that are between 4000-1,80,000 sq ft. Each category operates in its formats: Supermarkets and warehouse clubs, supercenters. It operates in categories like retail, wholesale, and others.

Walmart is present in 27 countries around the world, apart from the United States. Walmart Marketing Strategy вЂ“ Distribution Strategy It holds a high market share in a high-growth market. Walmart can be regarded as a STAR in the BCG matrix when you combine these two properties. The market growth rate, on the other hand, is strong enough that the competitors can also capture their niche. Although it has many rivals, Walmart holds the largest market share. Walmart is the STAR in all segments/businesses that it operates. Walmart US accounted for 62% of net sales in fiscal 2016, while SamвЂ™s Club and Walmart International accounted for 26% and 13% of net sales, respectively. It operates through three segments: Walmart International and Walmart US. The Company is engaged in the wholesale and retail channel of business. Walmart serves millions of customers every year and has a supply team and operations team to handle the same. Walmart pays special attention to how it operates to ensure that customers get their products quickly and that shelves are always full. It is difficult to manage such a large retail chain. The large SKUs (stock-keeping units) allow for the company to retain its customers and play over volume for profit. This strategy is copied by many retail giants around the globe and is one of its most successful. WalmartвЂ™s вЂњBlack FridayвЂќ event offers products at a bargain price. Walmart negotiates aggressively with manufacturers to pass the savings on to customers. Walmart is known for offering goods at вЂњEveryday low pricesвЂќ, which are the same prices offered in all of its stores. вЂњSave money, live better вЂќ Marketing Strategy of Walmart вЂ“ Competitive Advantage вЂњTo allow the customer and communities to see what itвЂ™s like to save and have a better life вЂќ Walmart Tagline вЂњto save people money so they can live better.вЂќ Walmart Vision Statement WalmartвЂ™s low prices have led to the destruction of many smaller retailers during its operation. To be financially sustainable, it uses a Pricing advantage. Walmart has been known for being a company that offers products at the lowest prices. Strategy positioning is key to a companyвЂ™s success. The entire population can benefit from a low pricing strategy. WalmartвЂ™s main differentiator is its product price. Walmart considers everyone a potential customer so it doesnвЂ™t use differentiation as a major advantage. The giant uses an undifferentiated strategy to grab the market worldwide. WalmartвЂ™s strategy was created to offer low prices every day. It can understand the needs of the consumer and can offer everyday goods at lower prices. Walmart employs a psychographic, demographic segmentation strategy. Segmentation strategy allows customers to understand different segments and their changing requirements. Walmart Marketing Strategy вЂ“ Segmentation, Targeting, Positioning So what is the Marketing Strategy of Walmart? Let us discuss. WalmartвЂ™s Marketing Strategy covers various aspects of the business right from segmentation and targeting to the overall mission and vision of the company and the various parameters which the company executes to become the top brand that it has in the market.

Walmart business intelligence strategy